Merdeka From Cash with Touch ‘n Go eWallet

TNG eWallet

Get ready to MERDEKA FROM CASH with Touch ‘n Go eWallet’s Merdeka -Malaysia Day movement! With #lebihselamat, #banyakmeriah and #ekstrapatriotik giveaways ranging from TNG RFID Tags, reload pins, game console, vouchers and stay-cations nationwide worth over RM10,000, Malaysians can look forward to a safe and contactless way of supporting local businesses with their Touch ‘n Go eWallet.

Safety and hygiene aspects are ranking high on reasons of going cashless and new normal has changed transaction forms. Touch ‘n Go eWallet plays its role by pivoting its business strategy to ensure that Malaysians are well on their way to being a truly cashless society the #lebihselamat way.

Kickstarting this unique movement is the Merdeka from Cash video featuring 4 tech-savvy senior Malaysians encouraging the rakyat to share their daily Merdeka from Cash stories on Touch ‘n Go eWallet’s social media channels. 63 most creative stories will be featured and selected participants walk away with #banyakmeriah prizes!

“As we approach our 63rd National Day, I’m truly proud to see how much we’ve evolved as a nation and Malaysians regardless of age are freeing themselves from the hassle of physical cash by adopting the use of Touch ‘n Go eWallet. The country is embracing e-commerce at the speed of change, to becoming a nation with the highest eWallet adoption rate in South East Asia. We have seen an increase in our user base from 11 million to 14 million and that is a nod to the fact that we are moving towards a fully digitised and elevated economy together,” said Ignatius Ong, CEO, TNG Digital Sdn Bhd.

In a bid to encourage the #ekstrapatriotik spirit and in support of our local players, Touch ‘n Go eWallet is proud to collaborate with popular Malaysian brands including Firefly, Touch ‘n Go, Gamer’s Hideout, MULA, Pestle & Mortar Clothing, Lim Tayar, Wolo Hotel and even the Cheong Fatt Tze Mansion in Penang through contents and almost-daily giveaways. The initiative is also intended to acknowledge Malaysians’ independence from physical cash! With 14 million user base now, it's proven that the rakyat are embracing the cashless lifestyle and seeking independence from cash.

Touch ‘n Go eWallet has also recently enabled credit card and rewards points to be redeemed as eWallet credits. For the first time ever, credit card holders from participating banks and loyalty programmes can redeem their accumulated points to eWallet credits for seamless toll payments via PayDirect/RFID during their road journeys. Users can use these credits as good as cash with no expiry dates! Users can pay bills, do repayments, shop at pharmacies and grocery stores or even online shopping across the nation. Participating banks and Rewards Programmes are CIMB, Genting Rewards Alliance, Hong Leong Bank, Standard Chartered Bank and United Overseas Bank (UOB).

“By advocating on habitual usage, we go beyond simple purchase avenue and in turn, we educate and empower them to be financially resilient. On behalf of Touch ‘n Go eWallet, I’d like to wish all Malaysians a very Selamat Hari Merdeka and Happy Malaysia Day!” added Ong.

For more information on our ‘Merdeka from Cash’ campaign and our latest promotions, visit our:
Website at https://www.tngdigital.com.my/
Facebook page at www.facebook.com/touchngoewallet
Instagram page at www.instagram.com/touchngoewallet/
The Touch ‘n Go eWallet app is available for download on the Apple App Store , Google Play Store and Huawei App Gallery respectively.

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