Since its inception in July 2004, Fabulous Mom has become Malaysia’s leading nursing maternity lingerie label and Malaysia’s favourite breastfeeding concept store. Fabulous Mom started with designing, producing and distributing its own line of nursing maternity bras through its own online store in July 2004 – it was at a time when Malaysia and international markets offered very little variety for good quality yet practical, fashionable and affordable nursing bras for breastfeeding mothers. Fabulous Mom was very welcome by the Malaysian breastfeeding moms who were more aware of the benefits of breastfeeding and would like to breastfeed longer.

From an online store, Fabulous Mom has also expanded its wings by setting up cozy braestfeeding concept stores for moms to enjoy a unique shopping experience. Currently, Fabulous Mom has 5 retail outlets which are located at TTDI, Puchong, Ulu Kelang, Shah Alam and Kajang.

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